Sam Raimi's Drag Me To Hell (2009) is a film that knows exactly what it is and really has fun with it. It is amazing how well it works because it has some pretty cliched characters (again though, the film is aware of this is and uses it), and typical horror scenarios (but again it uses this to its advantage) and cheesy special effects.
Drag Me To Hell surrounds Christine Brown a loan officer who in an attempt to impress her boss and put her in a position to earn a promotion denies a very creepy old women a loan. This old women curses her and that is when the haunting begins and so does the countdown for Christine to figure a way to get this curse off of her before she is literally dragged to hell.
The film navigates genuine scares and some unexpected laughs. Justin Long is good here as an apple using professor and the boyfriend of Christine. Christine is played by Allison Lohman who falls flat as she does her best Drew Barrymore impression (but Raimi still is able to utilizer her).
Where Drag Me To Hell works, where other horror films fail is it realizes it is a movie first and a horror film second and because of that balance it can deliver serious scares. Don't go into this movie expecting The Exorcist and you will have a good time.
***1/2
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